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Financing is a growth lever. Are you using it? 

Manufacturers who offer point-of-sale financing through their dealer networks sell more units, earn more loyalty, and compete on more than price. Vibrant Equipment Lending builds and runs those programs — end to end. 

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Your competitors already offer financing. Here’s what that costs you. 

When a buyer walks onto a dealer lot and financing isn’t available — or it’s slow, complicated, or off-brand — deals stall. Inventory sits. Dealers get frustrated and start pushing lines that are easier to sell. A manufacturer-backed financing program changes that equation. It removes the friction between “I want it” and “I’ll take it.” 

More units moved

Point-of-sale financing converts browsers into buyers. When your dealers can approve a customer in minutes, deals close the same day.

Stronger dealer relationships

Equip your dealers with a tool that makes their job easier and their customers happier. They’ll prioritize your line over competitors.

Brand presence at every sale

Your program, your name, your rates. Every financed transaction reinforces your brand — not a generic lender’s.

Data and visibility

Understand what’s selling, where, and at what terms. A dedicated program gives you intelligence your competitors don’t have.

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We run the program. You get the results.

Vibrant Equipment Lending handles the full lending lifecycle — program design, dealer onboarding, application processing, approvals, documentation, and servicing. Your team stays focused on manufacturing and distribution. We handle everything downstream.

  • Over 50% of applications auto-approved on the spot 

  • 30 minutes or less on manual underwriting decisions 

  • Dedicated regional relationship managers covering all 50 states 

Trusted by manufacturers who demand more.

We run exclusive financing programs for Yanmar, YCENA, McCormick, and Wacker Neuson — and we’re selective about who we build with next. Our best partnerships are built on shared commitment to dealer success and customer experience.

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A financial partner with a different incentive structure.

Vibrant is a federally insured, member-owned credit union — not a bank, not a captive finance arm of a larger conglomerate. We don’t answer to shareholders. That means we underwrite more flexibly, price more competitively, and invest in programs for the long term.

 

For manufacturers, that difference shows up in approval rates, dealer satisfaction, and customer retention.

Your competitors already offer financing. Here’s what that costs you.

We work with a limited number of manufacturer partners at a time. Fill out the form and our Equipment Finance leadership will be in touch within one business day.

Prefer to reach out directly? 

Our Equipment Finance leadership team welcomes direct outreach from manufacturer executives.

1-800-479-6206  •  M–F 7:30 a.m. – 6 p.m. CT

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Cale VanGenderen

SVP Equipment Finance

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Natalie Newcomb

Equipment Finance Manager nnewcomb@vibrantcu.org 

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